Lore
From Shaiya Wiki
Artwork
Behind the scenes of Shaiya's phenomenal artwork is the visionary artist, Eun hee Choi (or 97bzo).
Main website: http://www.kjun.org/.
Making of the Black Goddess: http://www.kjun.org/homepag/bz_etaine_ev.htm
Making of the White Goddess: http://www.kjun.org/homepag/bz_etaine03_ev.htm
Looking at how Choi created these pictures, I've come to realize that her artwork is more than just fancy computer graphics - it's a sculpture.
Sonov Entertainment
Website: http://eng.sonov.com/business/business_shaiya.asp
Based in Korea, Sonov Entertainment is the original creator of Shaiya. It was released in Korea on October 21, 2005, and took 4 billion KRW to make - or ~30 million RMB. (I sure hope Sonov earns its money back.) Since then, the MMORPG (massively multiplayer online role-playing game) has spread to other countries, which is listed on the link above.
TV Ads: http://video.mmosite.com/display.php?vid=3056&gid=258
http://video.mmosite.com/display.php?vid=2996&gid=258
I have yet to see someone executed by the opposing side.