Mobile Games Marketing Associate
Mobile Games Marketing Associate
Santa Clara, CA
About Aeria Games
With a rapidly growing community of over 35 million core players and a deep portfolio of development partners, Aeria Games is a leading destination for free-to-play online multiplayer games. Founded in 2006 and with offices in the US, Germany, and Brazil, Aeria Games publishes and develops high quality online games in nine languages - English, German, French, Spanish, Portuguese, Polish, Italian, Turkish and Russian - covering more than 30 countries. The company’s proprietary technology offers strong benefits to both players and developers. Players gain access to a universal gaming destination providing deep, immersive online games accessible from PC, browser, tablet, and smart phones. Developers get a blazingly fast point of entry to the global gaming market via Aeria Games’ specialized platform that enables quick and easy game integration. The company’s diverse portfolio includes highly engaging fantasy MMORPGs, action shooters, anime-style social games, and multiplayer mobile titles.We offer a competitive salary and multiple streams of revenue potential. Additional perks include monthly and quarterly socials, casual dress code, and an enthusiastic team of coworkers who truly love what they do!! We are actively on the lookout for the best and the brightest – if you are a creative, intelligent, and highly-motivated professional with a burning desire to contribute to this rapidly growing and cutting edge company, then we want to hear from you today!
Aeria Games is currently seeking team members to lead our push into the mobile gaming market. Mobile gaming is one of the most exciting business opportunities in Silicon Valley today, and Aeria games is well positioned for success in this market. We serve a large community of hard-core gamers, many of whom already play mobile games. In 2012 we will launch a lineup of innovative mobile multiplayer online games targeted at our existing online users and the broader mobile game community
Job Description Responsibilities
As a Marketing Associate, you would:- Responsible for the planning and execution of online direct marketing campaigns which includes exploring and testing new online channels to generate registered users while meeting aggressive volume, cost-per-acquisition, and buyer acquisition goals
- Work with our Online Marketing Manager to develop marketing plans for multiple initiatives to drive customer acquisition, engagement, monetization and retention
- Work with marketing, design, production, and engineering teams to deploy lead generation campaigns across multiple media channels
- Conduct conversion optimization; plan and evaluate funnel optimization programs that increase conversion of site visitors and registrants to customers
- 1 to 3 years of direct-to-consumer online marketing ideally with experience in the creation, implementation and measurement of acquisition marketing across a variety of online channels, including natural/paid search, email, social media, viral and CPM/CPC/CPA/CPL performance-based marketing
- Hands on experience with campaign management as well as deployment and tracking of campaign metrics
- Experience managing complete conversion funnel from lead generation to revenue creation
- Demonstrated analytical and financial skills
- Familiarity with European online market is a plus
- Ability to multi-task and succeed in a fast paced performance based environment
- Background in MMORPGs focused on Mobile Games and/or multiplayer online games is a plus
- A degree in a quantitative discipline