AG, here's a business idea on how togenerate more reveues with an agreement with iphone and telco.
Make a cool promo which says that whatever you can collect from icollect can be transferred back the games including the icps to AP transfer options. Advertise it widely in game and together with app stores and local telephone data providers. I'm pretty sure that it'll be a HUGE hit for both the users and the company.
Just an idea