Here are some suggestions that I believe would really make AvA better, and less "P2W" (and possibly attract more players):
1) Bring back Permanent weapons for Euros; remove all 30-day rental weapons (both Euros / AP).
2) Put weapons with skins on them in the Capsule Shop, but make their stats the same as the regular version of the weapon (so the gun would just have a fancy skin, but not be better than the original). Alternatively, make the Capsule Shop like that of CS:GO (if possible)...Remove armors, cosmetics, etc. from the Capsules and place only weapon skins in them, and make it so you have to buy a key to unlock the Capsule.
2.a) Remove the tiered spender, etc. from the site. Or just replace all the "P2W" stuff from there and replace it with Capsules / weapon skin packages and add keys to open them.
3) Make all cosmetic items available for Euros as well, but make them Expendable. Maybe give some cosmetic items a Permanent option, such as Masks.
4) Bring back the High-res textures! (1024 MB textures, I believe). The 512 MB textures look gross!
If anyone else has more suggestions, please add them below in this thread!