It's just a fad. lol. When I watched it I thought my brain died off a little. When it came out my city was too wrapped up in Mardi Gras celebrations. By the time the festivities wore off, it was already 2 weeks old and the pinnacle kind of subsided. The German server did a version of everyone in the arena. It was kind of cool and AMAZING organization.
I did, however download the song because the song itself is cool.
Just not the spaztastic randomness that goes with it. yeah it looks like my house on a typical friday night, but some stuff should NOT go viral over the internet. lol