I'm trying to recall a biblical or maybe not, quote. It pertained to helping those in need. It basically says, when helping the poor, do not make a grand event of it, take them aside and help them. Basically, the current applicants are in it for the Grand Event and not helping people, otherwise, they'd see that there really isn't a need for them to apply at this time.
The recent "Worst kept secret" thing, also attracted a lot of them. I'd say, it's not really to brag so much, but they're just attention deprived(Amazing censorship) and "GS" is a huge magnet as well as a deterrent to negative attention.
P.S. In the case of one applicant, it's just to put on a halo and ease the conscience, but that never really helps, just slows down the descent.