EN needs a bit of a revamp.
FR isn't perfect either. The cost is relatively high, and AP allows you to obtain very rare items as AP (Heroic 15, Legend 30, Debuff Lapis that shouldn't exist, Faster Flashes like Max Flash).
Their Loot wheel currently has Heroic Accs for 30 as the Grand prize, along with level 6 Lapis.
They have no real Bogos (they do have some comparable deals occasionally though)
They have a Level 8 Lapis Loot wheel (something EN players don't want)
They're selling the 79 weapons for 899 AP (we got like 30 of them before 80)
They have more Mystery Boxes than we do.
Overall, their Prices are better. But Our Promotions are better, and better balanced.