Santa and a ton of items we've already gotten for free just don't seem worth it imo. As an example: $30 to get a CHANCE for Santa, you *still* have to feed him FP. That $30 and the friendship items imo better spent on waiting for the next promo that offers pearls for rewards and using those towards an Ashley or something. Or, even feed Eve, cuz in comparison even to Eve, Santa is just a fashion accessory lol. He's a sparkly bangle but doesn't serve much functionality for folks looking to hold larger troop stacks.
So far promos have been excellent and i'm looking forward to the next one. However for me, these epics just don't seem worth it. I"m better off waiting for another exch event that offers FP items etc and getting a stronger Epic.