I like the general idea of this.
However.. You're already excluding a number of players with your current setup.
Well, "current". I haven't checked the deals for about a year, but back then at least, a lot of the "survey" stuff, and other "watch this video" deals, were ONLY for American people.
I realize that Aeria is based in the US, but this kind of "contest", would only once again, suit and reward US players.
Getting more deals, based on the country of ones origin would probably be better.
Some of the older deals didn't have the region restrictions in place, but would deny paying out, or passing the info to Aeria, if the participant was not from the US, hence why a lot of people got nothing for doing surveys for 2 hours.
Maybe those things are worth looking at too, while you're at it, to make sure it can not happen.