I have a very good suggestion, please take this to consideration:
NO MORE ITEM MALL ITEMS, SALES OR ANYTHING LIKE THAT.
What we need is INGAME CONTENT. We're sick and tired of having these item mall updates. We want a real ingame update that will actually improve the game, not to make the game easier!
You are horribly misinformed.. Content updates come as KOEI passes them to Aeria.. not whenever Aeria feels like it... most item mall gear and items that are able to be sold are regulated by KOEI.
Promotions are run by Aeria within boundaries set by the game developer.
In game changes come here and there, be it a new weapon, updates to older ones, or new game modes and additions but these updates come strictly from Koei.
The only "NEW" item mall items ever added consistently is the gear every month or so. Along with the standard update of another weapon.