I shout out the clan's name anytime I do something either incredibly awesome (triple kill = "WINLAND!!!")
Or when I do something embarassing and I need to boost my own ego. (Suicide = "...Winland!")
... Also, if I suicide, I might instead say something like "I work out!"
So yeah, ShadowTheHamste, keepin' the spirit of Winland alive because his ego needs it.