Aeria Games, you can't rest on your tush anymore. I voted you as a '1' because your mandatory use of 'Akamai Network Interface' or w/e the Hard its called, complete rubbish.
There's absolutely zero reason you can't offer a torrent or magnet link for those of us who don't want that crapware on our computers.
Two of your biggest competitors offer more value for the time/money spent.
Perfect World Entertainment
While PWE has crap for customer service, they at least have a vibrant community around their premier MMO that does what no other F2P MMO has done so far: Trade in-game currency for cash shop currency through an in-game vendor. Also all cash shop items are tradeable (with very few exceptions, mostly cosmetic stuff).
I believe they require Pando Media Booster or other crap, BUT they offer the OPTION of just using a torrent (which most players use) so that we can AVOID the mandatory PMB install.
NcSoft tears everyone else a new bumhole. Truly Free Lineage 2 and Aion, no BS super-limited inventory requiring time-limited inventory from cash shop to expand it? SCREW THAT, you can expand it in-game through a vendor with in-game currency, directly! Imagine that...
Oh and they are making record profits, more than any other Korean company right now.
Their customer service handles issues usually within 3 days and often within 24 hours. Everything from 'I accidentally deleted this item' to 'this was a bug that caused me not to get the survey reward that I wanted'. Handled, done. No arguing no demanding proof they check the logs and help ya out. I find it ironic that NCSoft customer service is a million times better than Blizzard's service, despite being completely free. I haven't paid one cent yet I'm treated like a monthly-paying customer.
You basically have access to completely everything in their games without any limits whatsoever. No BS cash-shop-inventory bags, no cash-shop-only mounts (you can buy mounts in-game with in-game currency). They even have an entire player-housing system that you can purchase furniture and perks with in-game currency. In fact the only stuff in their cash shop is completely OPPOSITE of most F2P games. Cosmetic stuff (which sells like hotcakes) and consumables that give very minor boosts to stats. They aren't anywhere near overpowering and you can trade them among players for a reasonable price. They don't sell alchemy consumables to undercut the players, they offer unique stuff that isn't overpowering or imbalancing at all. If they had actual NA developers that could implement changes we *need* in NA, I'd happily be spending at least $30 a month just to support their awesomesauce.
They used to be a lot worse, like terribad, but with the F2P change they really turned it around like WOW.
Aeria Games, you fail until you can meet or exceed the time/money value offered by your competitors. Good luck with that.
EDIT: Yeah, NcSoft uses Pando Media Booster, but there's a very easy way to bypass it if you know how, just edit a file or two. They recently listened to the player outcry and added in an option to 'disable Pando Media Booster downloads' within their launcher.