1. No more instances like the x-mas. Or at least change it a bit. It made too many people quit the game. because of the massive diffrence between those who spend and dont.
2. Wait with new server. too many leave for new server too early and too easy.
3. Make an effort to find out why so many go inactive, a ghost server isnt fun.
4. Get the rest of the game going, no point in waiting, talking about designs pet battlefield and all the rest.
5. make it possible for non paying players to get certain items. hard work and patience should pay off. not only going to the mall. It creates a too big gap and again make people quit the game.
6.Battle rewards, pvp, both winner and looser get some reward for a battle, just different types. the bigger the battle the better the prize.
7. An Instace that is more stragetic and harder to figure out, perhaps an alliance instace, where team work is important.
8. A special mail day. a monthly day where anything can be sent to each other.