Both companies have a lot riding on this release, so I would expect top of the line service from both of them. For EA, the name of the Need for Speed franchise hangs in the balance. For aeria, its a chance to use the popularity of EA to further promote the Aeria name, especially in countries like india which has very few online gamers( I live here, and know VERY few people all over the country). If both companies hit the sweet spot, it lures in a lot of revenue, and I'd expect many more EA games to be aeria'd. Future looks bright.