People over exaggerate. But then, they have to have something to go on as well.
"AeriaGames is the worse gaming company ever and should be burned to the ground."
"AeriaGames service is quite questionable. The GM's tend to not be in touch with the players, and we have not heard from them in quite some time".
^ True fact on some games.
Off of these articles, there is a mixture of both, and even some comments that have both elements within them.
Here's an interesting article I read a couple of weeks ago about how negative commenting can actually affect a reader's perception of the original product.
Be that as it may, people have to have something to initially go on to say "OMG THIS SUCKS."